Participation of the world wide launch of the new generation
of varilux varifocal lens, Varilux X series. Artwork management and
adaptation of the communication material for the german market.
www.varilux.de
Roadshow organisation and coordination for the launch of the product in 4 german cities (Berlin, Munich, Frankfurt and Neuss).
Key figures about the brand Varilux:
Essilor is the inventors of the very first varifocal lens in 1959
Over 400 million wearers in the world
